PRODUCING AWARD-WINNING MEATS SINCE 2008.

Reuben Sharples is everyone’s favourite local Butcher and no one knows meat better than Reuben. He is the managing director of Aussie Butcher New Lynn, and is an active member of the wider Aussie Butcher franchise.  

Reuben’s 28 year career began as an apprentice doing home kills in Waipu and then started his professional career at Greenwoods Corner butchery in Auckland, where he finished his trade. Reuben then continued his career in London, spending time within the famous Smithfield Market and at within a busy local Chiswick butchery. 

On his return to Auckland, Reuben continued his journey at Victoria Avenue Butchery, before stepping out into butcher shop ownership. After eighteen months at Coates Avenue, he set up the Newmarket Aussie Butcher shop, and then Aussie Butcher New Lynn. He has now owned the New Lynn store for eight years, and has spent over eleven years in the Aussie Butcher group. 

He appreciates the early input into his career from his own bosses, and so is committed to the importance of training and mentoring younger talent. To date four apprentices have now qualified under his tutelage. His apprentice Ben Nelson took out the Auckland Regional Competition last year and Reuben has also been a regular judge at the Young Butchers competition. 

Reuben is known for competing (and winning) many competitions including being a regular medallist in the Devro Sausage Competition, including winning 6 golds. 

He represented the North Island in the 2014 North vs South butchery competition, won New Zealand's Best Ham in 2017 and New Zealand’s Best Butcher also in 2017. Reuben has won countless awards for his own brand of meat ‘Reuben’s which specialises in award winning small goods and epically delicious sausages.  

Reuben isn’t just active within the world of butchery but they spends numerous hours investing and giving back to his community. Reuben and his family are proud supporters and fundraisers for Child Cancer Foundation and regularly get involved with their campaigns to raise vital funds for their incredible work.

Reuben also gets involved at a local level with numerous sponsorships and donations to schools and sports teams. 

As if that isn’t enough, Reuben is a member of Hellers Sharp Blacks and a director on the Retail Meat Board and New Zealand Pork Board. His New Lynn Store is also Google’s Number #1 rated Best Butcher in Auckland.